SANYEI’s Business Model
Moving beyond the traditional distinction between OEM and Brand businesses, SANYEI is expanding its coverage of consumer lifestyle needs by creating greater value and differentiation throughout the supply chain. In addition to products, we leverage services, markets, and sales channels to enhance our value proposition and broaden our business opportunities. ( Under our medium-term management plan, "SANYEI NEXT 2028," we have redefined our business model and reaffirmed our core competencies. )
What We Have Built Through Years of Operating Our OEM and Brand Businesses
OEM BUSINESS
To meet the needs of our individual clients in our OEM Business, we take advantage of our global network of offices and factories. This supply chain management system includes, product planning and development, selecting the best production plants for production management, quality control and logistics.
BRAND BUSINESS
In the past we also exported many Japanese products to European and American countries, and through dealings with our clients became knowledgeable about various aspects of European and American culture. Capitalizing on the “discerning judgment" we developed during this time, we are introducing Japan to numerous overseas brand products crafted using traditional and masterful techniques. Based on this same knowledge, we also promote Brands that Sanyei has launched independently.