President & COO
Masaki Mizukoshi

January 1, 2022

Dear All,

 I would like to take this opportunity to wish everyone a Happy New Year.

 I am Masaki Mizukoshi, assuming the position of President & COO of Sanyei Corporation from January 1, 2022. I am very excited and eagerly looking forward to sharing the year 2022 with all of you.

 Looking back at the last year of 2021, I honestly recognize that we were greatly affected by the COVID-19 continuing from the last year before. Our lifestyles, ways of working, and values have changed dramatically under such circumstances. Also, working at home is becoming more popular nowadays as a new working style. Now, COVID-19 has spread all over the world and is already a part of our living environment. Therefore, how we deal with COVID-19 became the immediate issue for us to be environmentally responsible.
 As the way of people’s thinking is changing so rapidly, the company needs to change as well and faster than this. In order to achieve sustainable growth and improve corporate value over the medium to long term, changing the company itself has become an absolute condition to survive and coexist with COVID-19.

 Based on this recognition, we need to rebuild the profitable business foundation by screening the businesses we are currently operating, and, carrying out and improving the profitable ones, or eliminating unprofitable ones. Then, after strengthening the corporate structure, we can aim to achieve new growth for the next step by launching strategic initiatives.

 We will continue to explore and take on new challenges this year with our corporate philosophy of "Enhancing health and enriching life through lifestyle goods.”
 The question comes to us, what are the good “lifestyle goods" for us?
We surely know that environmental and sustainability aspects are currently getting more and more inevitable in terms of how “lifestyle goods" makes good.
 Although we must be professionals dealing with lifestyle goods on a daily basis as consumers, and as distributors, I believe we should be more professional to be able to find more specific ways. By asking what good “lifestyle goods" are, how we deal with as business, and what the best ways to provide are. Furthermore, each one of us must know the best understandings in order to find the answers for these questions.

 The most important things that are required are the capabilities of 'Imagination', 'Creation', and ‘Execution’. In the year 2022, we will firmly put the commitments individually into practice while thinking steadily to be imaginative and creative in our daily experiences.

 The name of our company, Sanyei, represents the meaning of the three prosperity.
The “Three Prosperity”, or what's called "sampo" in Japanese, here means all the people who support us. This name is very positive and includes the elements of SDGs in which we wish all of our business partners, employees, local communities, and other stakeholders, as well as the surrounding environment, to flourish together without anyone who will be left behind.
We will make efforts by uniting together with pride in the name of Sanyei to bring this wishes across the world in 2022.

Last but not least, I would like to conclude my New Year's greetings by once again wishing all of you a blessed year of health and prosperity in 2022.

Thank you.

Yours Sincerely,

President & COO

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